B2B buying has changed, and so has what drives true business impact. Defaulting to the norm isn't moving pipeline anymore. Evaluating performance by CPL, running campaigns in isolation, waiting for buyers to raise their hand, none of it works like it used to. It's time for something different. At LinkedIn's flagship B2B event, we're revealing the blueprint for outperformance, connecting marketing to real revenue, not just clicks.
Beyond Business as Usual: How to Outperform Across the B2B Funnel
As buyers discover, evaluate, and choose brands in new ways, isolated funnel tactics don't compound. In this keynote, discover the five connected Performance Principles that turn buying-group attention into revenue.
Jae Oh, Senior Director of Product Management, LinkedIn
Hisae Tsutsumi, North America Demand Paid Media & ABX Lead, Workday
Customer Signals as Competitive Advantage: How Leading B2B Marketers Are Turning Intelligence into Growth
Knowing signals matter is one thing, putting them in action to realize growth for your business is another. Hear from the industry leaders powering that shift on what it actually takes to turn customer signals into a growth advantage.
Amy Hawthorne, Senior Director of B2B Transformation, LinkedIn
Julie Zisman, Group Vice President, Outbound Product Development, Oracle
Lara Niemela, Director of Product Marketing, Salesforce
Emily Anthony, Chief Client Solutions Officer, iProspect
Will AI Recommend Your Brand? How to Win in B2B AI Search
Join LinkedIn & Profound to uncover what drives B2B brand visibility in AI search, then apply a simple framework to find opportunities, build authority, and prove impact.
Kylee Lessard, Senior Product Marketing Manager, LinkedIn
Mike Pao, Marketing Science Senior Strategist, LinkedIn
